Operatic branding

Operas, one would think, provide a plenitude of potential brand names. Cavalleria Rusticana could be a line of ready-made clothing, the Cracker Barrel of the garment business; Mimi Pinson, a chain of home decor outlets; Amneris, exotic lingerie.

But Das RheingoldL’or du Rhin – has to be perfume.

UPDATE. A reader has e-mailed me to let me know that Rheingold Beer was the most popular beer brand in NYC in the 1930s through the 1960s — they even had Miss Rheingold contests back then. The brand itself was introduced in 1883; I’m not sure the brewers had the opera in mind.

Sure enough, there are all sorts of stuff called Snegurochka, Rusalka and Sadko in Russia — from candy to sausage to office paper to computers to kindergartens to health centers — but I doubt Rimsky-Korsakov and Dargomyzhsky are responsible.

One comment

  1. Hi, I do believe this is an excellent website. I stumbledupon it 😉 I will come back
    once again since i have saved as a favorite it. Money and freedom is the best
    way to change, may you be rich and continue to guide other people.

Comments are closed.

Discover more from Winterings in Trans-Scythia

Subscribe now to keep reading and get access to the full archive.

Continue reading